Makeup Trends

Retro Revival: Vintage Makeup Looks Making a Comeback

The 1970's Revival And You: How To Make The Most Of A Vintage Makeup Trend  | the Beauty Bridge Connoisseur

The 1970's Revival And You: How To Make The Most Of A Vintage Makeup Trend  | the Beauty Bridge Connoisseur


I. Introduction: The Timeless Allure of Vintage Glamour

The beauty world is often akin to a revolving door, where trends come and go, but certain looks — imbued with so much style and allure — make their return with a bang. As famed French fashion designer Yves Saint Laurent once said, “Fashions fade, style is eternal.” In this piece, we’re exploring the captivating world of vintage makeup trends currently experiencing a much-deserved revival.


II. The Roaring Twenties: Flapper Glamour Returns

With Baz Luhrmann’s 2013 rendition of “The Great Gatsby” and the recent popularity of the television series “Peaky Blinders,” the allure of the Roaring Twenties has seeped into contemporary makeup trends.

  1. Bold Lips: Just as the daring flappers of the 1920s embraced bold lip colors to challenge societal norms, so are today’s beauty enthusiasts. Shades like deep plum and crimson are making a significant comeback, typically worn matte to mimic the chalky textures popular during the era.
  2. Dramatic Eyes: Kohl-rimmed eyes were a must-have for any flapper worth her fringe. This look has been modernized with the help of smoky eyeshadow palettes and the ever-popular winged eyeliner, offering a nod to the sultry, smoldering eyes of the Jazz Age.

III. The Fabulous Fifties: Classic Hollywood Elegance

The 1950s was a decade characterized by polished, refined beauty, as epitomized by style icons like Marilyn Monroe and Audrey Hepburn. Some of the standout trends from this era include:

  1. Bold Brows: Audrey Hepburn’s full, well-defined brows are enjoying a modern revival, with current trends favoring fuller, more natural-looking eyebrows over the pencil-thin brows that dominated the early 2000s.
  2. Red Lips and Cat Eyes: The red lip and cat-eye combo is a classic makeup look that has stood the test of time. The timeless allure of this style continues to captivate, with celebrities like Taylor Swift and Dita Von Teese making it a staple in their beauty routine.

IV. The Swinging Sixties: Mod Chic

The 1960s was an era of bold experimentation in fashion and beauty, with trends that continue to inspire today’s makeup enthusiasts.

  1. Twiggy Lashes: Named after British model Twiggy, famous for her doe-eyed look, this trend involves heavily defining both the upper and lower lashes to create a wide-eyed effect. With the advent of false lashes and volumizing mascaras, achieving this look has never been easier.
  2. Cut Crease Eyeshadow: The ’60s were all about emphasizing the crease of the eyelid with a contrasting eyeshadow color, a technique known as the cut crease. Today’s beauty gurus often employ this method to add depth and definition to the eyes.

V. Embracing the Vintage Revival: Practical Tips

While these trends offer a splash of vintage glamour, the key to making them work in today’s world is adaptability. As legendary makeup artist Kevyn Aucoin said, “There are no rules when it comes to makeup!” Take inspiration from these trends and adapt them to suit your personal style.

It’s also easier than ever to recreate these vintage looks, thanks to modern advancements in makeup technology. High-quality products that provide longer-lasting, more pigmented results can help you achieve your desired look.


VI. Conclusion: Celebrating the Past, Embracing the Present

The revival of vintage makeup trends underscores a universal truth about fashion and beauty — that the past continues to inspire and shape the present. Whether you’re channelling the glamour of the ’20s, the elegance of the ’50s, or the boldness of the ’60s, these vintage trends offer a wealth of inspiration for your beauty journey.

As we look back on the beauty trends of bygone eras, we’re reminded that makeup is, and always has been, a form of self-expression. It’s a way to link past and present, to honor the style icons of old while also making a statement about our own individual style. So here’s to the power of makeup – a true celebration of individuality, creativity, and timeless style.